About
Dealer Sales Assistant™ is a core sales assistant mobile app available for iOS and Android for all GM dealerships and brands. The app provides sales personnel with quick access to important vehicle information to support the sales process.
The app was first designed for tablet only. There were portability issues and the users wanted it on mobile. We had to rethink the architecture, interaction flow, and visual design.
For a more in-depth look, check out the full project details.
My role
UX designer, UI designer, researcher
Company
General Motors
Category
Native mobile and tablet app
Focuses
Redesign, IA, research, style guides
Design challenge
Our design challenge was to bridge the disconnect in the user experience, design, and code base of the legacy product (mobile) with the newer product (tablet). We needed to redesign the entire app experience without jeopardizing functionality.
Ultimately, our team's and client's goals for the app was to address all the outstanding user experience issues and to create a more flexible, modern user experience.
We asked ourselves:
How can we effectively present large amounts of data on a phone that once existed on tablet? Think: iPhone 4/5
How do we make this transition without disorienting our power users and overwhelming the new users?
A view of the newer tablet product that needed a redesign.
The process
Understanding the user
In order to understand how to design the best solution, we needed to understand our users, their needs, and all the user feedback provided to us. We worked with our clients to collect insights.
Final product
After almost two years of hard work, Dealer Sales Assistant™ was finally released. I continued to lead the design efforts for this product post release.
We improved the app store ratings for both Android (3.5 stars) and
iOS (4.5 stars) users.
For a more in-depth look, check out the full project details.
Login, new user tutorial, and menu
An overview of tools and vehicle information
Vehicle details and various tools, such as videos and high-resolution images
Users can locate a vehicle using their current locations
Users can view and present high-resolution images to clients
Users can access the same content on their mobile devices
User can locate a vehicle using their mobile device
For a more in-depth look, check out the full project details.